by Optoplus / September 2017
UniverseELEVENPARIS is a young French brand founded in 2003 by 2 friends with a vision. They found fame with their line of graphic “Life is a Joke” T-shirts. Over recent years the brand has developed full Women, Men and Kids ranges. The ELEVENPARIS collections are created by six designers passionate about indie music, the web, art and travel. They scour the world (and tumblr, etc.) insatiably in search of artistic currents that are still underground, emerging or frankly kitsch. ELEVENPARIS combines sharp styling and minimalist lines with the zest of sport. “It’s about feeling good in the city and in what you’re wearing.” explains one of the Paris studio’s design team. Mixing humour, music culture and contemporary cool, the “Life is a Joke” line of T-shirts, vests and hoodies are what the ELEVENPARIS look is all about. The label works with young artists as well as big international brands (Universal Music, Warner, Nickelodeon, Disney…).
CollectionJust like the ready-to-wear collection, bold design, energy and comfort are the core concepts of the glasses collection. ELEVENPARIS glasses are charismatic, refined yet offbeat, happily mixing genres. The collection mood is playful and slightly retro. A distinctive collection for when looks really count!
Product EnvironmentA complete kit is available to present the ELEVENPARIS collection effectively. Each frame comes with a free case and cleaning cloth.
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